TODAY (1/5/11) is the second f-r-e-e day for JoySTART Your Year thanks to White House Custom Colour!
if you haven't registered yet, click here to get signed up!
today's three speakers for the JoySTART event are available from 11 am CST to 2 pm CST today only for F-R-E-E. (12 pm EST to 3 pm EST or 9 am PST to 12 pm PST).
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VERY IMPORTANT
you must be logged in to the site at http://joystart.thejoyofmarketing.com using your username and password you used when you registered for this event to access The JoySTART Your Year event. when you click on the link above if it doesn't show you the option to listen to speakers right now, log in to the site first using the same username and password you used to register for this event!
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today's schedule (1/5/11):
11:00 AM CST High School Seniors | Jen Basford (9:00 am PST, 12:00 pm EST)
Beginner Program: Senior portrait pricing - creating a profitable price list
• Using your clients' desires to control your pricing
• How to effectively use minimum purchases
• Layouts and wording - they matter!
• How to put it all together
Advanced Program: Senior portraits - model programs, event marketing, and taking it to the next level
• Your model program - make it FUN so it works for YOU!
• Use event marketing to create buzz and market your studio
• What's next? differentiate yourself by doing what they're NOT
12:00 PM CST Boudoir | Kay Eskridge (10:00 am PST, 1:00 pm EST)
Beginner Program:
• Getting Started in the Business of Boudoir Photography
• How to define your own ‘style’ of boudoir
• How to locate models to build your portfolio
• Understanding different types of lighting techniques
• How to guarantee a successful session
• Basic Marketing tips
Advanced Program:
• ‘Spice Up’ Your Existing Boudoir Photography Business
• Understanding the psychology of ‘sexology’
• Sets, backgrounds, furniture, etc. that is easy & inexpensive to build, find or purchase
• Creating ad-on sales opportunities with unique products
• Learn to ‘up-sell’ from a basic package to a higher price point
1:00 PM CST Charitable Marketing | Laura Novak (11:00 am PST, 2:00 pm EST)
Beginner Program:
One of the best strategies to grow your business is charitable marketing, yet it has a lot of ins and outs. Learn from Laura Novak how to use successfully use silent auctions, charity mini-sessions, and holiday card charity templates to give your brand a boost. A must listen for the beginning photographer in business fewer than 5 years.
Advanced Program:
If you’ve been around the block a few times with our charitable marketing efforts and are looking for something new, Laura Novak’s program is for you. She’ll share when to move away from silent auctions to live auctions, how to master large scale donations and how to set up a donor advised fund / foundation. This program is for the advanced photography business owner who is ready to take their charitable giving to the next level.
P.S. If you purchase Jen Basford, Kay Eskridge or Laura Novak's beginner and advanced products BOTH today ONLY, you'll save $10! Just use the code Kay2, Laura2 or Jen2 in the shopping cart when you check out!
P.P.S. Today The Joy of Marketing will match any of your donations (up to $500) to help Bring Nima Home. Learn more!
Hi Jen,
I'm really excited about all that I've learned from your presentation today. A question that I have is: Many of the schools in my area have contracted big photography studios do the senior portraits. Students also cannot be published in the yearbook via other photographers - it's got to be that one studio. I was wondering if you have the same situation and how you hedge around it.
Thanks!
Nicole
Posted by: Nicole Chan | January 05, 2011 at 02:16 PM
Hi Jen,
Thank you for your senior presentation today! I was wondering if your family session pricing is structured like your senior pricing with min. collection?
Posted by: Beth | January 05, 2011 at 06:15 PM