you'll learn how to market a wedding business, get your photography business ranked on the first page of Google and the other search engines and how to grow a boutique business with strong branding.
if you've already registered, all you need to do is click here to listen. if not, then click and get registered!
today's three speakers for the JoySTART event are available from 11 am CST to 2 pm CST today only for F-R-E-E. (12 pm EST to 3 pm EST or 9 am PST to 12 pm PST).
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VERY IMPORTANT
you must be logged in to the site at http://joystart.thejoyofmarketing.com using your username and password you used when you registered for this event to access The JoySTART Your Year event. when you click on the link above if it doesn't show you the option to listen to speakers right now, log in to the site first using the same username and password you used to register for this event!
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today's schedule (1/19/11):
11:00 AM CST Weddings | Jules Bianchi (9:00 am PST, 12:00 pm EST)
beginner program:
Joy plays the role of the new photographer, asking fabulous wedding expert Jules Bianchi about her experience in starting a new photography business. Jules covers everything from the very basics ofwhich camera and lenses should you buy to how can you find the right clients for you? she discusses whether you should start off working for someone else or how to launch into your own business, and what it takes to be successful. vendor relationships, sample albums, and getting images for your portfolio are all
topics in this lively and information-packed 30 minutes!
advanced program:
Joy and Jules discuss some of the more pressing issues for taking your wedding photography to the next level, including a discussion on pricing, client referrals, and sales. they talk about upselling albums and other products, and how to stay inspired while shooting. they also debate the merits of outsourcing your work vs. in-house employees. finally, Jules demonstrates how to differentiate yourself as a professional amongst so many out there with SLRs through a discussion of off camera lighting that
you will find inspiring. listen in and get an idea or two on how you can stay ahead of the game in 2011.
12:00 PM CST Search Engine Optimization | Erin Verbeck (10:00 am PST, 1:00 pm EST)
beginner program:
if you don’t even know what SEO is, then this program is for you. search engine optimization is how you make sure potential clients find YOU and not your competitors when they search Google, Bing orYahoo. in this program, Erin covers the basics of search engine optimization and why it’s so important, then teach you how to incorporate strong keywords into your website. finally, she'll talk about how to set up a Facebook place and YouTube channel as ways to grow your off site search engine presence and help your search engine ranking for F-R-E-E!
advanced program:
if you know the basics of search engine optimization but are ready to really tackle the top spot on search engine rankings, tune in to this program. we’ll cover how to submit your business to local and national / international directories for super-charged rankings including Google places, Yahoo Local Business Center, Bing Local Listing Center, Dmoz and more. you’ll learn the importance of inbound links and how to get many for your business, as well as how to optimize your current website for local searches. finally, we’ll touch on the how tos of article marketing to gain expert status as a photographer in your market. most of these strategies are F-R-E-E to implement so tune in for some great ideas!
1:00 PM CST Branding | Sarah Petty (11:00 am PST, 2:00 pm EST)
beginner program:
a strong brand starts with a great identity. learn the important steps you must take to build a brand that allows you to charge more and be successful. whether you are new in business or have been in business for years, this is a great time to give some attention to the fundamentals of a great brand. sarah will touch on positioning, creating a strong identity including the decisions that go into a great set of graphic standards.
advanced program:
once you have laid the foundation upon which to build a brand, it is time to take your brand to the next level by building walls around your brand. see step-by-step what you should do if you need to re-brand and then how to sustain the brand you’ve invested in. find out what brand failure is and what you can do to avoid it. then learn how saying no can actually help your brand.
peace and popsicles!
jen :)
